Marketing Strategy Meets Wall Street III
Conference takes place:
Jul 07, 2013 - Jul 09, 2013
Paper Submission Deadline:
Feb 28, 2013
Deadline for participant registration:
Jun 15, 2013
URL for further information: http://marketing.uni-frankfurt.d...
Goethe University - Frankfurt am Main
Goethe University Frankfurt
The aim of the conference is to present research at the interface between marketing, accounting and finance and to attract researchers from all three areas (marketing, accounting and finance) to close the gap between research in these three areas.
The conference attempts to have excellent presentations by researchers from one field (e.g., marketing) that will first be discussed by a researcher from another field (e.g., accounting or finance) and then by the remaining audience.
- Working Paper: How to Recognize Opportunities: Heterarchical Search in a Wall Street Trading Room
- Journal Article: Meeting the new foreign direct investment challenge in East and Central Europe: place-marketing strategies in Hungary
- Working Paper: Enforcement and Compliance in Lima's Street Markets: The Origins and Consequences of Policy Incohere