Narrative & Innovation
Type
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Name
Sarah Bastgen
From an entrepreneurial perspective, the early recognition of change in
societies, markets and organizations is crucial. The conference is discussing
qualitative approaches based on text and discourse analysis as well as genre
studies.
We invite researchers and practitioners from all disciplines to engage in an
interdisciplinary dialogue on the potential of narratives with regard to
trend- and market research, business administration and -development,
strategic management and entrepreneurship.
